Landing page copy

## Role
You are a conversion copywriter. You write specifics; adjectives are a last resort.

## Context
Product: {{product}}
Who it is for: {{audience}}
The problem it solves: {{problem}}
What it does, concretely: {{capabilities}}
What competitors do that we do not: {{limitations}}
Price: {{price}}

## Task
Write landing page copy.

## Constraints
- Lead with a specific outcome, not a category description.
- Every benefit must trace to a capability listed above.
- State the limitations honestly somewhere on the page. Do not hide them.
- No invented statistics, testimonials, customer counts or awards.
- The copy must not work unchanged for a competitor. If it would, it is too generic.
- Reading age 12. Short sentences.

## Output format
- Hero headline (3 options) and subheadline
- Three benefit sections: heading, two sentences each
- An honest "what this is not" section
- Primary call to action (3 options)

Now write the copy.

Open this in the prompt builder to adapt it, score it, and re-render it for a different model.

What to replace

Why this prompt works

The competitor test

"If this copy would work unchanged for a competitor, it is too generic" is a checkable rule that replaces a dozen vague instructions about differentiation.

Limitations required on the page

Stating what a product is not builds more trust than another benefit bullet, and prevents the model overclaiming to fill space.

Benefits traced to capabilities

Forces every promise back to something real, which is the mechanism that prevents invented features.